Senior Business and Marketing Data Scientist

Experience managing end-to-end brand measurement frameworks, including brand lift studies, Marketing Mix Modeling (MMM), or Multi-Touch Attribution (MTA). * 8 years of experience delivering marketing analytics, marketing mix modeling, geo experiments, meta analysis, audience segmentation and propensity modeling. * Ability to generate practical solutions for marketing analytics problems and use results to drive business change. * Provide support in media strategy, measurement and optimization that require expertise in advanced analytics work, with special focus on marketing analytics methods and data science. * Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results. * Partner with internal teams to scope, build and deliver strategic initiatives driving all things marketing data, with a ...